Le Point Bleu
The link between brands and their new markets.
Le Point Bleu (LPB) supports international brands in their establishment in France and French brands in their expansion in Europe.
A 100% customised approach, combining strategy, partnership, and sustainable performance.
About Le Point Bleu
Founded in 2023, Le Point Bleu (LPB) was born from a simple conviction: every brand deserves a strategy tailored to its identity, pace and market.
We leverage our international experience to assist brands wishing to establish themselves in France or French brands looking to expand abroad, by building concrete and effective business models.
Our approach is based on three pillars:
Understanding the local market: in-depth analysis of the competitive landscape and purchasing behaviours.
Tailored support: strategy, operational implementation, commercial and marketing follow-up.
Strong network: logistics partners, distributors, e-commerce platforms, and proven sales networks.
LPB acts as a bridge between cultures and markets, transforming international ambitions into concrete successes.
Unique solutions to enhance engagement
Le Point Bleu acts as a strategic bridge between international brands and European markets.
We offer tailored solutions to help your brand establish, adapt and grow successfully in France and beyond. From strategy to implementation, our approach is pragmatic, based on analysis and focused on creating sustainable value.
Our Partnerships
01
Since May 2023, Le Point Bleu is the exclusive distributor of the Ulla Popken brand in France, a European reference for plus-size fashion.
Thanks to our B2B platform (ullapopkenbtb.fr), French retailers and e-commerce merchants can order Ulla Popken collections with very short delivery times and no minimum order amount.
A collaboration based on trust, responsiveness and quality.
02
In October 2025, Le Point Bleu signed an exclusivity agreement with Auraskin, a Greek brand of natural and innovative cosmetics, developed by Coffe-Eco.
Auraskin is a range of eco-friendly skincare that uses recycled espresso by-products as the main active ingredient.
This cooperation illustrates our willingness to support committed brands with high international potential.
03
NEW BULSTART EOOD
The Blue Pointacts as a management and strategy consultant for New Bulstart, supporting the company in its development.New Bulstart EOODis the main shareholder ofRombul Bulgaria OOD, the master franchisee ofUlla Popkenin Bulgaria.
Through Rombul, the company operates two Ulla Popken stores located in two of the largest shopping centres in Sofia, as well as theofficial Ulla Popken Bulgaria online store, thereby strengthening the brand's presence in Southeast Europe.